000			01164nam a22002417a 4500
003			OSt
005			20221130171511.0
008			140403b xxu||||| |||| 00| 0 eng d
020			_a9781323688854
022			_21323688854
040			_cWIUC GH
050			_aHF5415.123.I61
245			_aIntroduction to advertising & public relations. /
246			_aADPR 151
250			_aPearson Custom edition
260			_aBoston, MA : _bPearson, _c2017.
300			_aiii, 571 p.: _bill.;
490			_3Pearson Collections
500			_a Includes index
505			_aContents: Brand communication -- Advertising -- What is public relations? -- The evolution of public relations -- Brand communication and society -- Ethics and professionalism -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- The creative side -- Promotional writing -- Conflict management -- Corporations -- Entertainment, sports and tourism -- Politics and government -- Nonprofit, health and education -- Media basics -- Paid media -- Owned, interactive and earned media --
650			_aAdvertising _93
942			_2lcc _cBK
999			_c9335 _d16835