000			00788nam a22002057a 4500
008			120521t xxu||||| |||| 00| 0 eng d
020			_a0324323808
050			_aHF5415.M14
100			_aMcDaniel, Carl
245			_aIntroduction to marketing / _cCarl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr.
250			_a8th ed.
260			_aAustralia: _bThomson, _cc2006.
300			_axxv,730 p.: _bill(some col.); _c27cm.
500			_aIncludes index
505			_aContents: The World of marketing -- Analyzing market opportunities -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Technology-driven marketing -- Glossary -- Endnotes.
650			_bMarketing.
700			_aLamb, Charles W.
700			_aHair, Joseph F.
942			_2lcc _cBK
999			_c934 _d8434