000			01802cam a2200325 a 4500
001			12942806
005			20210414113942.0
008			020924s2001 ilua b 001 0 eng
020			_a0844215384
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.1263.B56
100	1		_aBingham, Frank G.
245	1	0	_aBusiness marketing. / _cFrank G. Bingham, Jr., Roger Gomes.
250			_a2nd ed.
260			_aLincolnwood, Ill. : _bNTC/Contemporary Pub. Group, _cc2001.
300			_axix, 425 p. : _bill. (some col.) ; _c27 cm.
500			_aRev. ed. of: Business marketing management. c1998.
504			_aIncludes bibliographical references and index.
505			_aContents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing.
650		0	_aIndustrial marketing.
650		0	_aIndustrial marketing _xManagement.
650		0	_zUnited States
700	1		_aGomes, Roger.
700	1		_aBingham, Frank G.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html
906			_a7 _bcbc _corignew _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c937 _d8437