000			01494cam a2200301 a 4500
001			11863145
005			20210414113942.0
008			991208s2000 txua b 001 0 eng
020			_a0030211131
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123.S54
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246	3	0	_aAdvertising promotion
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _cc2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: The Concept, practice, and environment of integrated marketing communications -- Integrated marketing communications from the Customer's perspective: targeting, communicating, and persuading -- New products, brand names, logos, packages, and point-of-purchase materials -- Advertising management -- Sales promotion management -- Public relations, sponsorship marketing, and personal selling.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
906			_a7 _bcbc _corigcop _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c939 _d8439