000			00801nam a22002057a 4500
008			120522t xxu||||| |||| 00| 0 eng d
020			_a0072316020
050			_aHF5415.33 U6 H38
100			_aHawkins, Del I.
245			_aConsumer behaviour:building marketing strategy. / _cDel I. Hawkings, Roger J. Best and Kenneth A. Coney
250			_a8th ed.
260			_aBoston: _bMcGraw Hill, _cc2001.
300			_axxiv,776 p.: _bill; _c26cm.
500			_aIncludes index
505			_aContents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B.
650			_aConsumer behavior
700			_aBest, Roger J.
700			_aConey, Kenneth A.
942			_2lcc _cBK
999			_c940 _d8440