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003			OSt
005			20230313145632.0
008			120510t xxu||||| |||| 00| 0 eng d
020			_a9780558459475
020			_a0558459471
040			_cWIUC-GH
050			_aHF5415.F84
100			_aTalbott, John _9985
245			_aIntroduction to marketing. / _cJohn Talbott
260			_aLondon : _bPearson, _c2010
300			_a495 p. : _b ill. ; _c25 cm.
490			_3Pearson Custom Business Resources
500			_aIncludes index.
505			_aContents: Marketing: creating and capturing customer value -- Managing marketing information to gain customer insights -- Avoid the four perils of CRM -- The mismanagement of customer loyalty -- Company and marketing strategy -- Analyzing the marketing environment -- Customer-driven marketing strategy -- Products, services and brands -- New-product development and product life-cycle strategies -- .
650			_aMarketing _925
942			_2lcc _cBK
999			_c9413 _d16913