| 000 | 01293nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231109162400.0 | ||
| 008 | 190807b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780132747257 | ||
| 020 | _a0132747251 | ||
| 040 | _cLC | ||
| 050 | _aHF5415.K47 | ||
| 100 |
_aKerin, Roger A. _9460 |
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| 245 |
_aStrategic marketing problems : cases and comments . / _cRoger A. Kerin, Robet A. Peterson. |
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| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, NJ: _bPrentice Hall, _c2013. |
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| 300 |
_axi, 729 p. : _bill. ; _c28 cm. |
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| 500 | _aIncludes index. | ||
| 505 | _aContents: Foundations of strategic marketing management -- Financial aspects off marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel and supply chain strategy and management -- Pricing strategy and management -- Marketing strategy reformulation: the control process -- Global marketing strategy and management -- | ||
| 650 |
_aMarketing-decision making-case studies _92783 |
||
| 650 |
_aMarketing-management-case studies _92784 |
||
| 700 |
_aPeterson, Robert A. _9461 |
||
| 942 |
_2lcc _cBK |
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| 999 |
_c9414 _d16914 |
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