000			01425nam a22002537a 4500
003			OSt
005			20230316103238.0
008			150109b xxu||||| |||| 00| 0 eng d
020			_a0324068646
040			_cWIUC-GH
050			_aHF5415.L26
100			_aLamb, Charles W. _9986
245			_aMarketing. / _cJoseph F. Hair
250			_a6th ed.
260			_aLondon: _bSouth-Western, _c2002..
300			_axv, 172 p. _bill.
490			_aGreat Ideas in Teaching
500			_aIncludes index
505			_aContents: The Role and value of marketing research information: Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project: Secondary data, literature reviews, and hypotheses -- Exploratory and observational research -- Designs and data collection approaches -- Descriptive and causal research designs -- Gathering and collecting accurate data: Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis and reporting the results: Qualitative data analysis -- Preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings --
650			_aMarketing _925
700			_aLamb, Charles W. _9988
700			_aMcDaniel, Carl _9988
942			_2lcc _cBK
999			_c9415 _d16915