| 000 | 01671cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 14142005 | ||
| 003 | OSt | ||
| 005 | 20230316093929.0 | ||
| 008 | 051015s2006 njua b 001 0 eng | ||
| 010 | _a 2005056170 | ||
| 020 | _a9780471755296 (pbk. : alk. paper) | ||
| 020 | _a047175529X | ||
| 035 | _a(OCoLC)ocm62118475 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dVP@ _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5415.13.C63 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aCohen, William A., _91004 |
|
| 245 | 1 | 4 |
_aThe marketing plan. / _cWilliam A. Cohen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley & Sons, _c2006. |
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| 300 |
_axviii, 350 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 345-346) and index. | ||
| 505 | _aContents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation -- | ||
| 650 | 0 |
_aMarketing _xManagement. _9334 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c9420 _d16920 |
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