| 000 | 01361cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 12302577 | ||
| 003 | OSt | ||
| 005 | 20230314150136.0 | ||
| 008 | 010207s2002 maua b 001 0 eng | ||
| 020 | _a9780078028793 | ||
| 020 | _a0078028795 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF5415.13.B66 |
| 100 |
_aMullins, John W. _91014 |
||
| 245 | 0 | 0 |
_aMarketing management : a strategic decision-making approach. / _cJohn Mullins, Orville C. Walker Jr. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axxi, 546 p. : _bill. ; _c26 cm. + |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. | ||
| 538 | _aSystem requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. | ||
| 650 | 0 |
_aMarketing _xManagement. _9334 |
|
| 700 |
_aWalker, Orville C _91013 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c9425 _d16925 |
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