000			01866cam a22003134a 4500
001			12654262
003			OSt
005			20230314162141.0
008			020124s2003 maua b 001 0 eng
010			_a 2002019869
020			_a9781260151619
020			_a1260151611
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13.P38
082	0	0	_a658.8 _221
100	1		_aPeter, J. Paul. _9989
245	1	2	_aA preface to marketing management. / _cJ. Paul Peter and James H. Donnelly, Jr.
250			_a15th ed.
260			_aNew York : _bMcGraw-Hill/Irwin, _c2019.
300			_axiv, 270 p. : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The Marketing of services -- International marketing -- Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan -- Secondary data sources.
650		0	_aMarketing _xManagement. _9334
700	1		_aDonnelly, James H. _9990
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9427 _d16927