000			00827nam a22001937a 4500
008			120522t xxu||||| |||| 00| 0 eng d
020			_a0030206332
050			_aHF5415.13.H87
100			_aHutt, Michael D.
245			_aBusiness marketing management:a strategic view of industrial and organizational markets. / _cMichael D. Hutt and Thomas W. Speh
250			_a6th ed.
260			_aNew York: _bThe Dryden Press, _c1998.
300			_axxix,777 p.: _bill; _c24cm.
500			_aIncludes index
505			_aContents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
650			_bMarketing management.
700			_aSpeh, Thomas W.
942			_2lcc _cBK
999			_c943 _d8443