000			01085nam a22002177a 4500
003			OSt
005			20211125120128.0
008			120522t xxu||||| |||| 00| 0 eng d
020			_a9988071936
020			_a9789988071936
040			_cLC
050			_aHF5418.M52
100			_aBoachie-Mensah, F.O.
245			_aEssentials of marketing. / _cF.O. Boachie-Mensah
260			_aAccra: _bExcellent Publishing & Printing; _cc2009.
300			_axi,319 p.: _bill.; _c22cm.
500			_aIncludes index
505			_aContents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
650			_bMarketing
942			_2lcc _cBK
999			_c944 _d8444