000 00758cam a2200265 i 4500
001 17784837
003 OSt
005 20230317130643.0
008 130620s2015 maua b 001 0 eng
010 _a 2013023260
020 _a9780134030104
020 _a0134030104
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5823.N45
082 0 0 _a659.1
_223
100 1 _aNesamoney, Diaz
_9999
245 1 0 _aPersonalized digital advertising : how data and technology are transforming how we market. /
_cDiaz Nesamoney
260 _aOld Tappan, NJ :
_bPearson,
_c2015.
300 _axiv, 223 p. :
_bills. ;
_c29 cm
500 _aIncludes glossary and index.
505 _aContents:
650 0 _aAdvertising.
_93
942 _2lcc
_cBK
999 _c9442
_d16942