000			01746pam a2200253 a 4500
001			4000223
005			20210414113943.0
008			961004s1997 ilua b 001 0 eng
020			_a0844236748
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.32.B47
100	1		_aBerkman, Harold W.
245	1	0	_aConsumer behavior. / _cHarold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.
260			_aLincolnwood, Ill. : _bNTC Business Books, _cc1997.
300			_axxv, 626 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. 585-610) and indexes.
505			_aContents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society.
650		0	_aConsumer behavior.
700	1		_aLindquist, Jay D.
700	1		_aSirgy, M. Joseph.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c945 _d8445