000			01408cam a22002414a 4500
001			7093033
005			20210414113943.0
008			060213s2007 njua b 001 0 eng
020			_a0131963341
040			_aDLC _cDLC _dBAKER _dC#P _dUKM _dBTCTA _dYDXCP _dOrLoB-B
050	0	0	_aHF5415.13.W5476 _b.
100	1		_aWiner, Russell S.
245	1	0	_aMarketing management. / _cRussell S. Winer.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007.
300			_axxix, 500 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 447-466) and indexes.
505	0	0	_gContents: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A Strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650		0	_aMarketing _xManagement.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html
942			_2lcc _cBK
999			_c946 _d8446