| 000 | 01019cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3560453 | ||
| 005 | 20210414113943.0 | ||
| 008 | 980420s1998 maua b 001 0 eng | ||
| 020 | _a0256221332 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.D92 _b |
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing :connecting strategy, relationships, and learning. / _cF. Robert Dwyer and John Tanner. |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxix, 670 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references (p. 649-656) and index. | ||
| 505 | _aContents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 942 |
_2lcc _cBK |
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| 999 |
_c949 _d8449 |
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