000			02078pam a2200253 a 4500
001			1636598
005			20210414113943.0
008			960909s1997 njua b 001 0 eng
020			_a0205152066
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.35 .S65
082	0	0	_220
100	1		_aSolomon, Michael R.
245	1	0	_aMarketing : real people, real choices. / _cMichael R. Solomon, Elnora W. Stuart.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1997.
300			_axxvi, 774 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Making marketing decisions: The World of marketing -- Strategic planning: making choices in a dynamic environment -- Decision making in the new era of marketing: enriching the marketing environment -- Think globally and act locally: the international marketing environment -- Understanding and identifying markets: Marketing information and research: analyzing the environment -- Why people buy: consumer markets -- Why organizations buy: business-to- business markets -- Sharpening the focus: market segmentation -- Creating and managing a product: goods and services: Creating the product -- Managing the product -- Broadening the focus: the marketing of intangible products -- Assigning value to the product: Pricing the product -- Pricing methods -- Delivering the product: Channel management, physical distribution,and wholesaling -- Retailing and direct marketing -- Communicating about the product: Connecting wtih the consumer: strategy,marketing and marketing communications -- Advertising -- Sales promotion and public relations -- Personal selling and sales force management -- Appendix A: Careers in marketing -- Appendix B: A Sample marketing plan -- Appendix C: Marketing math.
650		0	_aMarketing _xVocational guidance.
700	1		_aStuart, Elnora W.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c951 _d8451