000			02018cam a2200265 a 4500
001			2408194
005			20210414113943.0
008			870730s1987 iluaf b 001 0 eng
010			_a
020			_a0256031770
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.3.P468 _b
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior : marketing strategy perspectives. / _cJ. Paul Peter and Jerry C. Olson.
260			_aHomewood, Ill. : _bIrwin, _c1987.
300			_axvii, 698 p., [16] p. of plates : _bill. (some col.) ; _c25 cm.
440		4	_aThe Irwin series in marketing
504			_aIncludes bibliographies and indexes.
505			_aContents: Introduction and overview: Consumer behaviour and marketing strategy -- Consumer behaviour: a framework for marketing analysis -- Cognitive theory and marketing strategy: Consumers" cognitive processes -- Consumers" knwoledge, meanings, and beliefs -- Consumers' product knowledge and involvement -- Interpretation processes: attention and comprehension -- Attitudes and intentions -- Integration processes: consumer decision making -- Behavior theory and marketing strategy: Appliied behaviour analysis -- Respondent and operant conditioning -- Vicarious learning: modeling effects on consumer behaviour -- Environmental theory and marketing strategy: Environmental influences on consumer behaviour -- Macro social influences: culture, subculture, and social class -- Micro social influences: reference groups and family -- Marketing strategy development: Market segmentation analysis -- Product strategy and consumer behaviour -- Promotion strategy and consumer behavior -- Pricing strategy and consumer behaviour -- Channel strategy and consumer behaviour -- Societal influences on marketing practices: Consumer behaviour, marketing, and social responsibility.
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
906			_a7 _bcbc _corignew _d3 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c953 _d8453