000 02198cam a22004335i 4500
001 23071168
003 OSt
005 20230421153811.0
008 230418s2019 nyu b 001 0 eng
010 _a 2021304205
020 _a9780735220881
_q(paperback)
040 _aYDX
_beng
_cYDX
_erda
_dBDX
_dOCLCQ
_dCLU
_dOCLCF
_dOMB
_dOCLCO
_dDLC
042 _apcc
043 _an-us---
050 0 0 _aHF6178.A89
100 1 _aAuletta, Ken,
_91274
245 1 0 _aFrenemies : the epic disruption of the ad business (and everything else) /
_cKen Auletta.
264 1 _a[New York, NY] :
_bPenguin Books,
_c2019.
300 _ax, 373 p. ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aFirst published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019.
500 _aWith a new epilogue on Martin Sorrell, data, and other disruptions.
504 _aIncludes bibliographical references (pages 359-360) and index.
505 0 _aContents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror".
650 0 _aAdvertising agencies
_xHistory.
_91275
650 0 _aAdvertising
_xHistory.
_91276
650 0 _aMarketing
_xHistory.
_91277
650 6 _aAgences de publicité
_xHistoire.
_91278
650 6 _aMarketing
_xHistoire.
_91279
650 7 _aAdvertising.
_2fast
_0(OCoLC)fst00797511
_93
650 7 _aAdvertising agencies.
_2fast
_0(OCoLC)fst00797812
_91280
650 7 _aMarketing.
_2fast
_0(OCoLC)fst01010167
_925
655 7 _aHistory.
_2fast
_0(OCoLC)fst01411628
_91281
906 _a0
_bibc
_cpccadap
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c9530
_d17030