000			02198cam a22004335i 4500
001			23071168
003			OSt
005			20230421153811.0
008			230418s2019 nyu b 001 0 eng
010			_a 2021304205
020			_a9780735220881 _q(paperback)
040			_aYDX _beng _cYDX _erda _dBDX _dOCLCQ _dCLU _dOCLCF _dOMB _dOCLCO _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF6178.A89
100	1		_aAuletta, Ken, _91274
245	1	0	_aFrenemies : the epic disruption of the ad business (and everything else) / _cKen Auletta.
264		1	_a[New York, NY] : _bPenguin Books, _c2019.
300			_ax, 373 p. ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aFirst published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019.
500			_aWith a new epilogue on Martin Sorrell, data, and other disruptions.
504			_aIncludes bibliographical references (pages 359-360) and index.
505	0		_aContents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror".
650		0	_aAdvertising agencies _xHistory. _91275
650		0	_aAdvertising _xHistory. _91276
650		0	_aMarketing _xHistory. _91277
650		6	_aAgences de publicité _xHistoire. _91278
650		6	_aMarketing _xHistoire. _91279
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511 _93
650		7	_aAdvertising agencies. _2fast _0(OCoLC)fst00797812 _91280
650		7	_aMarketing. _2fast _0(OCoLC)fst01010167 _925
655		7	_aHistory. _2fast _0(OCoLC)fst01411628 _91281
906			_a0 _bibc _cpccadap _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9530 _d17030