000 02136cam a2200349 i 4500
001 17414157
003 OSt
005 20230426114738.0
008 120803s2013 nyua b 001 0 eng
010 _a 2012028642
020 _a9780078028939 (alk. paper)
020 _a0078028930 (MHID)
040 _aDLC
_beng
_cLC
_erda
042 _apcc
050 0 0 _aHF5438.25.F86
082 0 0 _a658.85
_223
100 1 _aFutrell, Charles M.
_91295
245 1 0 _aABC's of relationship selling through service. /
_cCharles M. Futrell, Texas A&M University.
250 _a12th ed.
264 1 _aNew York, NY:
_bMcGraw-Hill,
_c2013.
300 _axxxiv, 494 p. :
_billustrations ;
_c27 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 482-485) and index.
505 _aContents: Selling as a profession: The Life, times and career of the professional salesperson -- Ethics first ... Then customer relationships -- Preparation for relationship selling: The Psychology of selling: why people buy -- Communication for relationship building: it's not all talk -- Sales knowledge: customers, products, technologies -- The Relationship selling process: Prospecting-The Lifeblood of selling -- Planning the sales call is a must! -- Carefully select which sales presentation method to use -- Begin your presentation strategically -- Elements of a great sales presentation -- Welcome your prospect's objections -- Closing begins the relationship -- Service and follow-up for customer retention -- Time and territory management: keys top success: Time, territory and self-management: keys to success --
650 0 _aSelling.
_91291
710 _aTexas A&M University
_91296
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c9538
_d17038