000			01774cam a2200385 i 4500
001			18266941
003			OSt
005			20230426144801.0
008			140814s2015 mdua b 001 0 eng
010			_a 2014030143
020			_a9781442241244 (cloth : alk. paper)
020			_a9781442241251 (pbk. : alk. paper)
020			_z9781442241268 (electronic)
040			_aDLC _beng _cLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHF5823.B43
082	0	0	_a659.1/0420973 _223
100	1		_aBerger, Arthur Asa, _91313
245	1	0	_aAds, fads, and consumer culture: advertising's impact on American character and society. / _cArthur Asa Berger.
250			_a5th ed.
264		1	_aLanham: _bRowman & Littlefield, _c2015.
300			_axxiii, 251 p. : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 237-242) and index.
505			_aContents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --
650		0	_aAdvertising _zUnited States. _91314
650		0	_aPopular culture _zUnited States. _91315
650		0	_aConsumer education _zUnited States. _91316
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9546 _d17046