000			01600cam a22002534a 4500
001			14134403
005			20210414113943.0
008			051006s2007 njua b 001 0 eng
020			_a0131869604 (alk. paper)
040			_aDLC _cDLC _dYDX _dBAKER _dDLC
050	0	0	_aHF5415.32.S35 _b
100	1		_aSchiffman, Leon G.
245	1	0	_aConsumer behavior. / _cLeon G. Schiffman and Leslie Lazar Kanuk.
250			_a9th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007.
300			_axix, 561, C-38, G-11, I-22 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making.
650		0	_aConsumer behavior.
650		0	_aMotivation research (Marketing)
700	1		_aKanuk, Leslie Lazar.
942			_2lcc _cBK
999			_c955 _d8455