| 000 | 01377cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 17303085 | ||
| 003 | OSt | ||
| 005 | 20231016100745.0 | ||
| 008 | 120517s2013 maua 000 0 eng | ||
| 010 | _a 2012020402 | ||
| 020 | _a9780205857258 | ||
| 040 |
_aDLC _cLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _aHM1221.T55 |
| 082 | 0 | 0 |
_a659.2 _223 |
| 245 | 0 | 0 |
_aThink public relations. / _cDennis L. Wilcox ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bPearson, _c2013. |
||
| 300 |
_axvii, 400 p. : _bcol. ill. ; _c29 cm. |
||
| 505 | _aContents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education -- | ||
| 650 | 0 |
_aPublic relations. _91322 |
|
| 700 | 1 |
_aWilcox, Dennis L. _91323 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
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