| 000 | 01020cam a22002538a 4500 | ||
|---|---|---|---|
| 001 | 13538483 | ||
| 005 | 20210414113943.0 | ||
| 008 | 040326s2004 nyu b 001 0 eng | ||
| 020 | _a0273676458 | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.123.P53 _b |
| 100 | 1 | _aPickton, David. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications. / _cDavid Pickton, Amanda Broderick. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall Fiancial Times, _c2004. |
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| 263 | _a0405 | ||
| 300 |
_axxii,761 p.: _bill; _c24cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBroderick, Amanda. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c957 _d8457 |
||