| 000 | 00969pam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 4015590 | ||
| 005 | 20210414113944.0 | ||
| 008 | 970611s1998 ilua b 001 0 eng | ||
| 020 | _a0844229644 (casebound) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.1263.B56 _b |
| 100 | 1 | _aBingham, Frank G. | |
| 245 | 1 | 0 |
_aBusiness marketing management. / _cFrank G. Bingham, Jr. |
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1998. |
||
| 300 |
_axxiii, 632 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases. | ||
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 650 | 0 | _zUnited States | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c959 _d8459 |
||