000			01505nam a22002297a 4500
003			OSt
005			20230515104132.0
008			120822t xxu||||| |||| 00| 0 eng d
020			_a0534176704
040			_cWIUC-GH
050			_aP90.B28
082			_2dc20 _a302.23'01
100			_aBaran, Stanley J. _91047
245			_aMass communication theory : foundations, ferment, and future. / _cStanley J. Baran, Dennis K Davis
260			_aBelmont, California : _bWadsworth Publishing, _c1995.
300			_axviii, 407 p. + variuos pagings: _bill.; _c23cm.
500			_aIncludes index.
505			_aContents: Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict --
650			_bMass media -- Philosophy _91048
700			_aDavis, Dennis K. _91432
942			_2lcc _cBK
999			_c9593 _d17093