000			01304cam a2200277Ia 4500
001			4252786
005			20210414113944.0
006			m d
007			cr cn-
008			030429s2002 enka sb 001 0 eng d
020			_a0749436646
040			_aN$T _cN$T
050	1	4	_aHF5415.125.R69 _b
100	1		_aRowan, Will.
245	1	0	_aDigital marketing: using new technologies to get closer to your customers. / _h[electronic resource] _cWill Rowan.
260			_aLondon : _bKogan Page, _c2002.
300			_ax, 246 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
650		0	_aMarketing _xData processing.
655		7	_aElectronic books. _2local
710	2		_aNetLibrary, Inc.
856	4		_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4252786 _zClick here for full text.
942			_2lcc _cBK
999			_c960 _d8460