000			01295nam a22002297a 4500
003			OSt
005			20230515145454.0
008			140619b xxu||||| |||| 00| 0 eng d
020			_a0673183904
040			_cWIUC-GH
050			_aP90.B34
082			_a001.51
100			_aBrcker, Samuel L. _91033
245			_aDiscovering mass communication. / _cSamuel L. Becker.
250			_a2nd ed.
260			_aGlenville, IL : _bScot, Forman & Co, _c1987.
300			_axvii, 494 p.; _bill.: _c26cm.
500			_aIncludes index
505			_aContents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication --
650			_aMass communication _91034
942			_2lcc _cBK
999			_c9607 _d17107