| 000 | 01052cam a22002538a 4500 | ||
|---|---|---|---|
| 001 | 13936470 | ||
| 005 | 20210414113944.0 | ||
| 008 | 050420s2005 nyu b 001 0 eng | ||
| 020 | _a0273687727 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 | _aHF5415.123.F55 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : engagements, strategies, and practice. / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bPearson Education Ltd, _c2005. |
||
| 300 |
_axxxvii,911 p.: _bill; _c26cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c961 _d8461 |
||