| 000 | 01082cam a22003254i 4500 | ||
|---|---|---|---|
| 001 | 17917337 | ||
| 003 | OSt | ||
| 005 | 20230522151803.0 | ||
| 008 | 131024s2015 nyua b 001 0 eng | ||
| 010 | _a 2013041596 | ||
| 020 | _a9781260259315 | ||
| 020 | _a1260259315 | ||
| 040 |
_aDLC _beng _cLC _erda |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHF5823.B38 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _92 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective. / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a12th ed. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _c2021. |
|
| 300 |
_axxxi, 740 p. [+ various pagings]: _bcolor illustrations ; _c29 cm |
||
| 337 | _2rdamedia | ||
| 504 | _aIncludes glossary, chapter notes and indexes. | ||
| 505 | _aContents: An introduction to integrated marketing communications -- The role of IMC in the marketing process -- | ||
| 650 | 0 |
_aAdvertising. _93 |
|
| 650 | 0 |
_aSales promotion. _94 |
|
| 650 | 0 |
_aCommunication in marketing. _95 |
|
| 700 | 1 |
_aBelch, Michael A. _96 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c9625 _d17125 |
||