000			02115cam a22003374a 4500
001			17340530
003			OSt
005			20230522153842.0
008			120608s2013 at a b 001 0 eng
010			_a 2012941536
020			_a9781305507272
040			_aDLC _cLC _dDLC
042			_apcc
050	0	0	_aHF5415.32.H69
100	1		_aHoyer, Wayne D. _91510
245	1	0	_aConsumer behavior. / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
250			_a7th ed.
260			_aBoston, MA : _bCengage Learning, _c2018.
300			_axviii, 525 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --
650		0	_aConsumer behavior. _91511
700	1		_aMacInnis, Deborah J. _91512
700	1		_aPieters, Rik. _91513
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1306/2012941536-t.html
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9626 _d17126