000			01588nam a22002057a 4500
008			120524t xxu||||| |||| 00| 0 eng d
020			_a0070189544
050			_aHF5415.S745.Et9
100			_aEtzel, Michael J.
245			_aMarketing. / _cMichael J. Etzel, Bruce J. Walker and William J. Stanton.
250			_a11th ed.
260			_aBoston: _bMcGraw Hill, _cc1997.
300			_axxi,624 p+various pagings: _bill(chiefly col.); _c25cm.
500			_aIncludes index
505			_aContents: Modern marketing -- Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Target market -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product -- Product planning and development -- Product-mix strategies -- Brands, packaging, and other product features -- Price -- Price determination -- Marketing math -- Pricing strategies -- Distribution -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- Promotion -- The Promotional program -- Personal selling and sales management -- Advertising, sales promotion, and public relations -- Marketing in special fields -- Services marketing by for-profit and non-profit organizations -- International marketing -- Managing the marketing effort -- Marketing implementation and evaluation -- Marketing: appraisal and prospects -- Careers in marketing.
650			_bMarketing.
700			_aWalker, Bruce J.
700			_aStanton, William J.
942			_2lcc _cBK
999			_c966 _d8466