000 01190nam a22002057a 4500
008 120524t xxu||||| |||| 00| 0 eng d
020 _a0071240373
050 _aHF5529.L46
100 _aLevy, Michael
245 _aRetailing management. /
_cMichael Levy and Barton A. Weitz.
250 _a5th ed.
260 _aBoston:
_bMcGraw Hill,
_cc2004.
300 _axxxv,775 p.:
_bill;
_c25cm.
500 _aIncludes index
505 _aContents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.
650 _bRetail trade.
650 _bManagement.
700 _aWeitz, Barton
942 _2lcc
_cBK
999 _c967
_d8467