| 000 | 01190nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 120524t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071240373 | ||
| 050 | _aHF5529.L46 | ||
| 100 | _aLevy, Michael | ||
| 245 |
_aRetailing management. / _cMichael Levy and Barton A. Weitz. |
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| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bMcGraw Hill, _cc2004. |
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| 300 |
_axxxv,775 p.: _bill; _c25cm. |
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| 500 | _aIncludes index | ||
| 505 | _aContents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases. | ||
| 650 | _bRetail trade. | ||
| 650 | _bManagement. | ||
| 700 | _aWeitz, Barton | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c967 _d8467 |
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