000			00823nam a22001817a 4500
005			20231006103102.0
008			230614b ||||| |||| 00| 0 eng d
020			_a9780538743778
050			_aHF5415.2.C47(10e)
245			_aMarketing research |:methodological foundations / _cDawn Lacobucci ... [et al.]
250			_a10th ed.
260			_aBoston : _bCengage Learning, _c2010.
300			_axx, 604 p. : _bill. ; _c26 cm.
500			_aIncludes glossary and index.
505			_aContents: Marketing research and the research process -- Determine research design -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report.
700			_aChurchill, Gilbert A. _91640
942			_2lcc _cBK _e10th ed. _hHF5415.2.C47(10e).
999			_c9687 _d17187