000			00848nam a22002177a 4500
003			OSt
005			20230615153932.0
008			230615b ||||| |||| 00| 0 eng d
020			_a9780324834260
040			_cwiuc
050			_aHD70.U5.P93(15e)
100			_aPride, William M. _d2010. _91654
245			_aMarketing./
250			_a15th
260			_aBoston: _bCengage learning, _c2010.
300			_axxxi, _b605p.: _c28cm.
500			_aIncludes index, glossary and notes.
501			_aContents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
700			_aFerrell, O. C. _d2010. _91655
942			_2lcc _cBK
999			_c9706 _d17206