000			00918nam a22002297a 4500
005			20230616102558.0
008			230616b ||||| |||| 00| 0 eng d
020			_a9781259253065
050			_aHF1416.C375(17e)
082			_217th ed.
100			_9Cateora, Philip R.
245			_aInternational marketing. / _cPhilip R. cateora et al.
250			_a17th ed.
260			_aNew York: _bMcGraw-Hill Education, _c2016.
300			_axxxvi, 662 p.: _bill.; _c27 cm.
500			_aIncludes glossary, reference and index
505			_aContents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material.
700			_aGilly, Mary C. _91658
700			_aGraham, John L. _91659
700			_aMoney, Bruce R. _91660
942			_2lcc _cBK _e17th ed. _hHF1416.C375(17e)
999			_c9710 _d17210