000			00863nam a22001697a 4500
005			20230927092954.0
008			230616b ||||| |||| 00| 0 eng d
050			_aHF5415.123.P45
245			_aFoundations of marketing communications: a European perspective / _cPatrick de Pelsmacker ... [et al]
260			_aHarlow : _bPearson education limited, _c2005.
300			_aix, 328 p. : _bill ; _c25cm.
500			_aIncludes index
505			_aContents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.
700			_aGeuens, Maggie. _91670
700			_aBergh, Joeri van den. _91671
942			_2lcc _cBK
999			_c9716 _d17216