000			02070cam a22003614i 4500
001			17666139
003			OSt
005			20230616123840.0
008			130320s2014 ctua 001 0 eng
010			_a 2013935706
020			_a9781285420929
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD30.22.M32 (13e)
100	1		_aMcGuigan, James R. _91676
245	1	0	_aManagerial economics :applications, strategy, and tactics / _cJames R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University.
250			_a13e.
264		1	_aStamford, CT, USA : _bCENGAGE Learning, _c[2014]
300			_axxiv, 676 pages : _billustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aContent: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
500			_aIncludes index, appendix, glossary and index.
650		0	_aManagerial economics. _9749
650		0	_aManagerial economics _vProblems, exercises, etc. _91677
700	1		_aMoyer, R. Charles, _d1945- _91678
700	1		_aHarris, Frederick H. deB. _91679
906			_a7 _bcbc _corigcop _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9719 _d17219