000			00943nam a22001817a 4500
008			120528t xxu||||| |||| 00| 0 eng d
020			_a0077107942
050			_aHF5415.13.P18
100			_aPalmer, Adrian
245			_aPrinciples of services marketing. / _cAdrian Palmer
250			_a4th ed.
260			_aBoson: _bMcGraw Hill, _cc2005.
300			_axi,575 p.: _bill; _c24cm.
500			_aIncludes index
505			_aContents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services.
650			_bMarketing.
942			_2lcc _cBK
999			_c972 _d8472