000			01375nam a22002057a 4500
008			120528t xxu||||| |||| 00| 0 eng d
020			_a9812403663
050			_aHF5415.13.W72
100			_aCzinkota, Michael R.
245			_aMarketing management. / _cMichael Czinkota and Masaaki Kotabe
250			_a2nd ed.
260			_aAustralia: _bSouth-West, _cc2001.
300			_axxv, 598 p.: _bill; _c25cm.
500			_aIncludes index.
505			_aContents: An Overview of marketing -- Marketing planning -- Understanding the environment and the competition -- Understanding the buyer -- Marketing research and information -- Estimating the market demand -- Market segmentation, positioning, and branding -- Product and service decisions -- New products -- Pricing decisions -- Distribution and supply chain management -- Designing effective promotion and advertising strategies -- Direct marketing, sales promotion, and public relations -- Selling and sales management -- The Future of marketing -- Case 1: Amazon.com -- Case 2: Anheuser-Busch international, inc. -- Case 3: AT&T -- Case 4: Citibank N.A. in Japan -- Case 5: KAO competition -- Case 6: Marketing and the environment -- Case 7: Pepsi one -- Case 8: Spectrum color systems inc. -- Unisys -- Water from iceland.
650			_bMarketing
650			_bManagement
700			_aKotabe, Masaaki
942			_2lcc _cBK
999			_c973 _d8473