| 000 | 00987nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230619130638.0 | ||
| 008 | 230619b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780273713234 | ||
| 040 | _cwiuc | ||
| 050 | _aHF5415.13.W66 | ||
| 100 |
_aWood, Marian Burk. _d2007. _91704 |
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| 110 |
_aMarian Burk Wood. _91705 |
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| 245 |
_aEssential guide to marketing planning / _cMarian Burk Wood. |
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| 300 |
_axvii,268p.: _bills.; _c25cm. |
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| 500 | _aContents: Introduction to marketing planning -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation ,targeting and positioning -- Planning direction ,objectives and strategy -- planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for integrated marketing communication -- Supporting the marketing mix -- Planning to measure performance -- Controlling marketing and implementation. | ||
| 501 | _aIncludes index. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c9739 _d17239 |
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