000			01983cam a22003018a 4500
001			14169112
005			20210414113946.0
008			051115s2006 nju b 001 0 eng
010			_a 2005057977
020			_a0131870165
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5429.B45
082	0	0	_a658.8/7 _222
100	1		_aBerman, Barry.
245	1	0	_aRetail management :a strategic approach. / _cBarry Berman, Joel R. Evans.
250			_a10th ed.
260			_aUpper Saddle River, NJ : _bPalgrave Macmillan, _c2006.
263			_a0603
300			_axxi, 682 p.: _bill.; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: An Overview of strategic retail management 1: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy.
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c980 _d8480