000			01741cam a2200301 a 4500
001			1123999
003			OSt
005			20230718141023.0
008			940404s1995 nyua b 001 0 eng
010			_a 9413715
020			_a0673993094
040			_aDLC _cLC _dDLC
050	0	0	_aHM263.W49
100	1		_aWilcox, Dennis L. _91323
245	1	0	_aPublic relations : strategies and tactics. / _cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee.
250			_a4th ed. / _bwith a foreword by Edward L. Bernays.
260			_aNew York : _bHarperCollins, _c1995.
300			_axxvi, 696 p. : _bill. (some col.) ; _c24 cm.
501			_aIncludes bibliographical references and index.
505			_aContents: What is public relations -- Types of public relations works -- The evaluation of public relations -- The individual in public relations -- Public relations departments and firms -- Ethics and professionalism -- Research -- Planning the action -- Communication -- Evaluation -- Public opinion and persuasion -- The audience and how to reach it -- Public relations and the law -- Corporations -- Public affairs and government -- International public relations -- Membership organizations -- Social, cultural, and health agencies -- Education -- Entertainment, sports, and travel -- Public relations and new technologies -- Written tactics -- Spoken tactics -- Visual tactics --
650		0	_aPublic relations _92009
650		0	_aPublic relations - United States _92117
700	1		_aAult, Phillip H., _92010
700	1		_aAgee, Warren Kendall. _92011
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c9892 _d17392