000			01844cam a22003494a 4500
001			12245650
003			OSt
005			20230706140425.0
008			001130s2001 caua b 001 0 eng
010			_a 00012754
020			_a0761919074 (cloth : alk. paper)
020			_a0761919082 (pbk. : alk. paper)
040			_aDLC _cLC _dDLC
042			_apcc
050	0	0	_aHM1196.S56
082	0	0	_a303.3/42 _221
100	1		_aSimons, Herbert W., _92031
245	1	0	_aPersuasion in society. / _cHerbert W. Simons with Joanne Morreale and Bruce Gronbeck.
260			_aCalifornia : _bSage Publications, _c2001.
300			_axxvi, 414 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aContents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --
650		0	_aPersuasion (Psychology) _xSocial aspects. _92032
650		0	_aPersuasion (Rhetoric) _91483
700	1		_aMorreale, Joanne, _92033
700	1		_aGronbeck, Bruce _92034
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c9898 _d17398