000 00867cam a2200241 a 4500
001 16385718
003 OSt
005 20230719141317.0
008 100810s2012 nyua b 000 0 eng
010 _a 2010033355
020 _a9780205824106
020 _a0205824102
040 _aDLC
_cLC
_dDLC
050 0 0 _aHM1221.P97
082 0 0 _a659.2
_222
100 _aPuglisi, Gemma R.
_92122
245 0 0 _aPublic relations campaigns and portfolio building. /
_cGemma R. Puglisi
260 _aBoston :
_bAllyn & Bacon,
_c2012.
300 _axii, 100 p. :
_bill. ;
505 _aContents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies
650 0 _aPublic relations.
_91322
942 _2lcc
_cBK
999 _c9942
_d17442