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| 001 | 16385718 | ||
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| 008 | 100810s2012 nyua b 000 0 eng | ||
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_aDLC _cLC _dDLC |
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| 050 | 0 | 0 | _aHM1221.P97 |
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_a659.2 _222 |
| 100 |
_aPuglisi, Gemma R. _92122 |
||
| 245 | 0 | 0 |
_aPublic relations campaigns and portfolio building. / _cGemma R. Puglisi |
| 260 |
_aBoston : _bAllyn & Bacon, _c2012. |
||
| 300 |
_axii, 100 p. : _bill. ; |
||
| 505 | _aContents: Back to basics -- How to find the perfect client -- Strategy -- Working with the client -- Teamwork -- The marketing tools -- The value of events -- Your outreach -- The midpoint -- The final presentation -- Case studies | ||
| 650 | 0 |
_aPublic relations. _91322 |
|
| 942 |
_2lcc _cBK |
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_c9942 _d17442 |
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