000			01084nam a22002297a 4500
005			20230817102737.0
008			230815b ||||| |||| 00| 0 eng d
020			_a0471632279
040			_aWISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH _cWISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH
050			_aHF5438.5.H65
100			_aHOLTS, Herman _92207
245			_aGreat promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results
260			_aNew York : _bJohn Wiley & Sons, Inc _c1988.
300			_ax, 238 p.: _bAppendix, index
505			_aContents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
650			_aSales promotion _94
650			_aAdvertising layout and typography _92208
650			_aBusiness writing _92209
650			_aBroadsides _92210
650			_aNewsletters _92211
942			_2lcc _cBK
999			_c9982 _d17482