000			01306nam a22002297a 4500
003			OSt
005			20230911095625.0
008			230817b ||||| |||| 00| 0 eng d
020			_a0631231366
040			_cWIUC - GH
050			_aHD30.28.G72
082			_2dc21 _a658.4'012
100			_aGrant, Robert M. _91682
245			_aContemporary strategy analysis : concepts, techniques, applications _cRobert M. Grant
250			_a4th ed.
260			_aMaldeen, MA. : _bBlackwell Publishing, _c2002
300			_axii, 551 p. : _billus, index ;
500			_aIncludes bibliographical references and index
505			_aContents: The concept of strategy -- Goals, values, and performance -- Analyzing the industry environment -- Intra-industry analysis -- Analyzing resources and capabilities -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries --Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Managing the multibusiness corporation -- Current trends in strategic management.
650			_2. _aStrategic planning _959
942			_2lcc _cBK
999			_c9986 _d17486