Sales promotion : how to create and implement campaigns that really work. / Julian Cummins
Material type:
TextPublication details: London : Kogan Page, 1998.Description: vii, 268 p.: ill.; 24cmISBN: - 0749424478
- HF5438.5.C86
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C86 (Browse shelf(Opens below)) | 1 | Available | 2440/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C861 (Browse shelf(Opens below)) | 2 | Available | 2441/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.C862 (Browse shelf(Opens below)) | 3 | Available | 2442/12 |
Includes bibliographical references and index.
Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion.
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