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Marketing research: tools and techniques. / Nigel Bradley

By: Material type: TextPublication details: New York: Oxford Univ. Press, c2007.Description: xxi, 531 p.: ill.; 24cmISBN:
  • 0199281963
Subject(s): LOC classification:
  • HF5415.2.B72
Contents:
Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.
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Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.2.B72 (Browse shelf(Opens below)) Available 6426/12

Includes index.

Contents: Research preparation: Introduction to marketing research -- Planning research -- Data collection: Secondary data -- Primary data -- Sampling -- Questionnaires and topic guides -- Qualitative research -- Quantitative research -- Analysis and communication: Analysis -- Reporting and presentation -- Marketing research applications: Business-to-business research -- International research -- Audience research research -- Advertising research -- Social research -- Market researcher's toolbox.

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